Scrum Product: Defining the Why & How of the Product

Scrum Product: Defining the Why & How of the Product

• discover the key concepts covered in this course
• define the purpose of a product in Scrum
• recognize the importance of an effective product strategy in Scrum
• recognize the impact of external influences on the product strategy
• recognize the role of the Scrum Master, Product Owner, and Scrum Team in creating the product design
• describe how different groups of stakeholders have different requirements for the product
• describe how customer research provides valuable input for defining the product
• recognize user stories as a powerful tool to gather and document user requirements
• recognize the steps involved in creating effective user stories
• describe empathy maps and how they can be used to better understand customers
• recognize product discovery techniques that can be used to help to deliver successful products
• summarize the key concepts covered in this course

Why develop a product? What is involved? How is a product defined in Scrum? Explore the why and how of Scrum product development, including how to identify the product's purpose, how to develop a product strategy and design plan, and how to incorporate user stories and customer research into the Scrum product strategy.